A direct lender provides the loan funds themselves and you apply with them directly. A loan broker, or comparison platform like 365loan, doesn't lend money itself — instead, it matches your application against a network of lenders so you can compare multiple offers from one form.
Direct Lender
- You apply and borrow directly from one company
- Only see that lender's specific offer and rate
- May need to apply separately with multiple lenders to compare
- Relationship is directly with the lender for the loan's life
Loan Broker / Comparison Platform
- One application can surface multiple matched offers
- Easier to compare rates and terms side by side
- The broker doesn't lend directly — your loan agreement is with the matched lender
- Can save time versus applying with each lender individually
At a Glance
| Aspect | Direct Lender | Loan Broker / Comparison Platform |
|---|---|---|
| Who lends the money | The company you apply with | A lender in the broker's network |
| Offers seen per application | One | Potentially several |
| Best for | Knowing exactly which lender you want | Comparing options before committing |
The Verdict
A loan broker or comparison platform is generally the more efficient way to shop for a competitive rate, since it surfaces multiple offers from one application. Going direct to a single lender makes sense if you already have a strong relationship or reason to prefer that specific company.